It is the archetypal sports car for everyday driving, and a style icon that is unmistakable as both the face and heart of the Porsche brand: the 911.
In Zuffenhausen today, the one-millionth 911 rolled off the production line – a Carrera S in the special colour “Irish Green”, with numerous exclusive features following the original 911 from 1963.
The two-door coupe remains the most strategically important model in the Porsche range and makes a huge contribution to maintaining Porsche’s position as one of the most profitable car manufacturers in the world. Dr Wolfgang Porsche, Chairman of the Supervisory Board at Porsche AG, has been a part of the development of the 911 since day one: “Fifty-four years ago I was able to take my first trips over the Grossglockner High Alpine Road with my father. The feeling of being in a 911 is just as enjoyable now as it was then. That’s because the 911 has ensured that the core values of our brand are as visionary today as they were in the first Porsche 356/1 from 1948”.
The Porsche 911 established a new category and remains at the pinnacle of the premium sports car segment. In 2016 alone, 32,365 examples were delivered worldwide – more than ever before. Nevertheless, it has maintained its exclusivity over the decades and has become a coveted collector’s item.