Audi ice experience™

2025 marks 45 years of Audi quattro – 45 years of innovation, performance, and progress. To celebrate this milestone, we have redefined our signature event like you’ve never seen it before.

Audi’s signature event delivers a luxury experience with an unrivalled driving challenge in some of Audi’s most exciting performance cars. Tackle the world’s most demanding driving surface under the guidance of our expert instructors, learning how to master the skills needed to steer, counter-steer and drift your way through ice and snow.

What’s included:

• 2 nights’ accommodation in a 5-star hotel with breakfast
• Welcome drinks
• A full day of driving activities, 2 drivers per vehicle
• Lunch
• Coach transfers
• Drinks and nibbles at Ayrburn estate