Volkswagen won their very first Roy Morgan Research Customer Satisfaction Awards this week.
Every year, Roy Morgan surveys 14,000 kiwi consumers in two waves, from Oct-Dec and Jan-March. From this extensive research they determine the companies that have been delivering outstanding customer service across a range of industries. At this year’s Gala in Auckland, Volkswagen took out the Car Manufacturer of the Year, highlighting their dedication, commitment and focus on the customer.
Michele Levine, CEO, Roy Morgan Research, says:
“Now in its fifth year, the Roy Morgan Research Customer Satisfaction Awards have proven to be the definitive annual record of the local and international businesses most consistently satisfying their New Zealand customers.
Customer Satisfaction is one of our most closely watched measures. Most of our clients follow not just their own results but also those of their competitors very carefully. In this age of social media, the immediacy of communication means you cannot get a better marketing message than a recommendation from a satisfied customer.”