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The all-new BMW 1 Series.
Aspirational and progressive, the new BMW 1 Series is coming soon. With an outstanding and advanced design language, the BMW 1 Series distinguishes itself from the crowd at the very first glance. The same holds true for its superior interior, defined as open and modern. With efficient engines and the front-wheel drive now premiering in the new BMW 1 Series.
State-of-the-art chassis technologies guarantees an ultimate driving experience, full of dynamics and agility. While innovative technologies and driver assistance systems ensures you always reach your destination safely and comfortably.Book your test drive Ask a question
SURPASSING ALL EXPECTATIONS.
Progressive sportiness – from the front with large air inlets via the flowing silhouette through to the shoulder line with reinterpreted Hofmeister kink: the exterior of the BMW 1 Series embodies dynamics and precision.
Everything for the ultimate driving experience: high-quality materials, ergonomically optimised features and pioneering technologies. Besides a high level of functionality, the interior of the BMW 1 Series impresses with its premium character combined with an open and spacious character.
The attractive interior of the BMW 1 Series offers a convincing combination of a sporty and modern ambience and generous spaciousness. Among the optical highlights are the illuminated interior trim finishes along with the freely programmable large display combination of the BMW Live Cockpit Professional.
The ergonomically shaped M Sport seats with integrated headrest not only look good, they also offer perfect support and optimum seating comfort for dynamic driving.
A key experience of the practical kind: the Digital Key will allow you to leave your BMW car key at home. Open, close and start your BMW 1 Series conveniently by smartphone*. The BMW Connected App provides you with a simple and secure method of sharing the digital car key with up to five people.
The long wheelbase, flowing roofline and muscular wheel arches of the BMW 1 Series are a testament to its youthful and agile character. The reinterpreted Hofmeister kink sets another distinctive accent.